GOOD ART ASKS QUESTIONS. THE INTEGRITY OF OUR ARTISTRY ANSWERS WITH OUR APPROACH.
DESIGN PRINCIPLES
01 HAIR EXTENSIONS AREN'T INHERENTLY LUXURY.
True luxury is the nuance, the tailoring, the artistry behind her look. They all say “custom”, “luxury”, “expert”, “specialist” – in a saturated landscape of claims, how many are rooted in truth?
02 TRANSPARENCY BUILDS TRUST.
Extensions aren’t exclusive anymore – everyone offers them. Yet pricing remains vague.
Yes, a consultation is required for precision – but a range, a breakdown, a starting point? That’s just respect.
Our business is hair services, not manufacturing. We do not markup or profit on the cost of hair extensions.
What if clarity is the most elevated experience of them all?
03 EXPERTISE EVOLVES.
The industry loves categories: hand-tied, tape-in, keratin. We were once there – bound to a method, believing loyalty to a technique was a mark of expertise.
Art plateaus when confined. What is the result when techniques are combined? Brand is bland. What happens when we let the work speak?
