Hair is part of the human experience. Humanity is part of the hair experience.

We come together under a name that will define us as we define it. It is our iconoclastic and Unapologetic signature of who we are and all we are to become.

But we were born Untitled just like you. So it begins and ends like this:

BLONDELUXE disrupts — not to divide, but to remind them of the inextricable relationship between our hair and our humanity.

BLONDELUXE evokes the feeling of being homesick, lovesick, at-home, and in-love simultaneously. We know you because you know us.

For the same reason that Unwritten rules are meant to be broken (and for the reason that nothing really ever is).

For the Unbasic.

We made BLONDELUXE for you.